Personal / Employer Brand Consulting

“Your Brand is what people say about you when you’re not in the room”

– Jeff Bezos, Amazon CEO

What are people saying about you when you leave the room?

I work with professionals to raise their online brand presence. Only candidates who stand out online are going to be headhunted for the most exciting roles in the future. We are in a scarce skilled market, so passive talent is constantly being sourced by people researching and following their online activity.

Online Career Specialist | Personal Branding Consultant

  • I assist people who want to raise their online digital profiles so they start to get the visibility and recognition that they so richly deserve. It is not always socially acceptable for people to boast about their business achievements, so we need to make sure we do so in a professional, engaging manner.
  • My consulting services normally start with LinkedIn training for Professionals, irrespective of the position of the candidate on their career journey. My services will include blogging training and the art of sharing these articles via Facebook, Twitter, Instagram etc. There is no predefined starting point for this training as it is tailored to suit your needs and where you are on your personal branding journey.
  • Not everyone is a habitual networker. I am not talking about collecting a pocket full of business cards from every conference you attend either. I teach people how to make meaningful connections with people in order to grow their ‘online’ brand in real life too.

Recruitment Marketing Specialist | Employer Brand Consultant

  • The ‘War for Talent’ is over. The candidates won a few years ago. There is now a ‘Fight for attention’. What is your business doing to make sure that you stand out as an employer of choice? 
  • As a business owner, you need to ensure that your story is better than your competitors’ stories. Why would people want to work for you? It really is not only about who can pay the largest salaries these days, it’s who can offer the best career path with great perks that will really enhance their employee’s career growth. Not forgetting, a role where people feel that they add value.
  • I work with businesses who are keen to position themselves as ‘Employers of Choice’. We need to ensure that you share your achievements, across several social platforms and position yourselves as a company where talented & successful Thought Leaders want to work.
Personal Branding with Vanessa Raath

With over 17 years of experience in Talent Attraction and Acquisition, I believe that a strong Online Brand is vitally important for Professionals to stand out from their peers.